Natural Charm |Put The Kettle On | Earl Grey |  Chim Cher-ee

Two years ago I vowed to never get another gel manicure. Determined to keep my nails safe, healthy and strong, I made a conscious effort to avoid the salon. I searched high and low for products that would provide the durability of gel, without the harsh chemicals and damaging side effects. There are some great gel alternatives out there and today I’m introducing you to the newest player in the game!

The company is called Londontown and their story is worth sharing. Londontown’s roots originated in England (hence the name) where an old family remedy was derived from flower oils, vitamins and minerals. The botanical recipe was formulated with naturally restorative, moisturizing and protective properties. Years later, this healing formula became the secret ingredient in a high quality, safe and effective line of nail care products.

Londontown nail products are non-toxic and “9-Free” – meaning free of formaldehyde, toluene, DBP, formaldehyde resin, camphor, xylene, ethyl tosylamide, parabens, and acetone. The company replaced these harsh chemicals with vitamins and minerals used to strengthen your nails, rather than destroy them.  Their holistic approach works beyond the surface to provide complete care for your nails. All Londontown products are also gluten-free, cruelty-free, vegan and made in the USA.

I was introduced to Londontown products a few months ago. I’ve had a sufficient amount of time to test them and provide a review. Let’s just say, Londontown is giving all my tried and true nail favorites some SERIOUS competition.


Londontown Nail Colors (Put The Kettle OnChim Cher-ee, Earl Grey and Natural Charm), Londontown Nail Hardener & Base CoatLondontown Instant Smudge Fix, Londontown Gel Genius Top Coat


1. Begin by applying 1 coat of the Nail Hardener & Base Coat to clean nails.

2. Apply two coats of Nail Color, letting the first coat dry before applying the second (this polish dries super-fast so you won’t be waiting long!)

3. Apply 1 – 2 coats of Gel Genius Top Coat, letting the first coat dry before applying the second.

4. If anytime in the application process you smudge your nails, apply a single coat of Instant Smudge Fix to correct your mistake.

5. All Londontown nail colors and products can be removed with normal polish remover.


Nail Color:  I’m completely in love! This nail color is highly pigmented, easy to apply and comes in a gorgeous selection of colors.

Nail Hardener & Base Coat : I love that it serves two purposes: base coat and hardener. My nails have become noticeably harder and I’ve had no splits, chips or breaks since using this product. This polish also serves as a great base for my nail color, creating a smooth and durable surface. It prevented staining as well. The polish was removed effortlessly with no color residue left on my fingers or nails after removal.

Gel Genius Top Coat: One word…AMAZING. This top coat is a complete game changer. It creates a super hard, gel-like coat that shields your color to protect it from chipping or wearing off. This top coat extended the life of my polish for 2+ weeks!

Instant Smudge Fix: I used the Smudge Fix once and it worked well. In my personal opinion, I’d prefer to start from scratch if I smudge (it’s the perfectionist in me!)…but for the days I don’t have time, this is a great for a quick fix.


Londontown completely trumps all other nail care products I’ve used in the past. It’s officially my favorite brand for at-home manicures! It’s also the closest alternative to a salon gel manicure that I’ve experienced. The entire three step process (base coat, nail color and top coat) works perfectly together and performed well beyond my expectations.

Just as important as the quality of polish is the company’s holistic approach to nail care. I’m always looking for chemical free products and Londontown has gone above and beyond to create the safest nail polishes on the market. I love everything about this brand. Thank you Londontown!

Ps. This polish is a little pricey, but trust me when I say that it’s COMPLETELY WORTH IT! Londontown products will not disappoint…and just think how much you’ll be saving by skipping the salon!

Londontown nail color and nail care products can be purchased directly from their site HERE (use code REDWHITEDENIM for 15% off) or from Amazon. Give it a try and let me know what you think!